Box office queen Funke Akindele is once again breaking records with the release of her latest movie, Everybody Loves Jenifa. The film’s success is a testament to her dedication and hard work, especially since she spent months actively promoting it before its release just last week.
In a recent interview, actor Femi Adebayo, who is currently promoting his latest series Seven Doors, shared his thoughts on the growing trend of extensive movie promotion. He also explained why he hasn’t adopted this approach for his own projects. Here’s what Femi Adebayo had to say.
During his interview, Femi Adebayo was asked:
INTERVIEWER: “Let’s talk about PR, we just read Funke Akindele’s story and how the movie is doing well at the box office and we all know when she started the PR thing. Now I’ve seen so many good movies come out of Nigeria, but I think there is a place for PR. I know that is what you’re doing at the moment but now there are people who just start like maybe they’re going to release something in December, and then they start from like maybe June or something. Okay, let me cite another example, Bread of Life I totally enjoyed it, but I think personally that it did not have that strong PR it was supposed to have. I mean, what’s your take especially with the movie that you’re promoting now?”
He responded:
FEMI ADEBAYO: Okay, so there are different strategies to how you want to promote your project. You know, if I want to release a film in December and I start you know projecting and start promoting it from January, that’s a strategy alright. “Jagun Jagun” which was released last year, I only promoted it for two weeks you know, but it was strategically placed because I had that in mind, so the same with Seven Doors. And I think it’s more of a personal thing for the owner of the project, so if I believe in what I have, I might not do much promotions before I release the film. So look at “Seven Doors” for example, I started promotion just like a month to release because I believe that okay it’s a title that people will like, so I believe people’s review will actually sell the movie and promote the movie which is happening right now.