Movie marketer and businessman Kazim Adeoti, popularly known as Adekaz, had been active in the entertainment industry for years. However, his name became widely recognized outside Nollywood circles after his marriage to renowned actress Mercy Aigbe became public in 2022.
Despite facing heavy criticism—many believed his relationship with Mercy contributed to the end of his first marriage—the couple has remained strong and still appears deeply in love.
Adekaz’s marriage to Mercy has undeniably impacted him in various ways. His wife’s large fan base has increased his public visibility, and he is believed to benefit from the heightened attention that comes with being married to a prominent celebrity. The couple has also collaborated on several business ventures.
Since they got married, the entrepreneur has become more social media savvy, and has featured in several short videos with her.
In the course of promoting her 2023 film, Ada Omo Daddy, Adekaz left no stone unturned in showing that he was a supportive husband. He appeared in many skits with her to promote the film, even going to the extent of wearing funny costumes, which got many laughing and making “memes” of him on social media.
Some critics were of the opinion that he was making a fool of himself, but he stood resolute in lending her his support.
Apparently undeterred by naysayers, he also went all out to help in promoting her latest movie, Thin Line, which was released in December 2024.
Another aspect of his life that bears Mercy’s unmistakable imprint is his fashion sense.
His outfit to the premiere of Thin Line got many talking. While some applauded him for the bold outfit, some felt it was at odds with his usual conservative style of dressing, and yet others opined that it was feminine. The outfit consisted of a brown top styled like a woman’s blouse over a wide-bottomed trousers resting on a pair of brown boots.
In recent times, he has also sported a number of hip clothing, which has earned him the nickname, ‘Gen Z daddy’.
In a post on his birthday, Friday, January 24, 2024, he posted a picture of himself wearing a white flowy shirt and layered trousers, and wrote, “It’s GenZ Alhaji glorious birthday…I give all the glory and admiration to the Almighty God.”
Also celebrating him on his special day, Mercy shared a video of him in a white bathrobe, breaking open a bottle of champagne. She added the caption, “Celebrant no gree make champagne pop. Happy birthday to the love of my life! You make everyday brighter. I am beyond grateful to have you by my side! Here’s to many more adventures, laughter and memories together. Happy birthday oko mi atanda, olowori agbeke. Love you till infinity.”
Showing that the relationship is not one-sided, Mercy has also often spoken about how Adeoti has been a supportive partner.