Nigerian media entrepreneur Chude Jideonwo recently shared on a podcast how he made a life-changing financial decision at just 24 years old. He revealed that after coming into significant money at the time, he chose to invest in a house in Lekki rather than spend lavishly on flashy cars or unnecessary luxuries.
Chude explained that he only upgraded his car in 2024, after driving it for ten years. By the time he finally let it go, he joked, the car was practically begging for a replacement. He emphasized that he was never interested in showing off flashy appearances, but instead focused on building real wealth — investing in things that would provide a safety net if life ever took a downturn.
Speaking passionately, he criticized the rising trend among young people who make major financial decisions simply to impress their social media followers — people, he noted, who likely won’t even matter in their lives within five years.
He also opened up about the disappointment he feels when respected public figures — who appear to have it all — are actually struggling behind the scenes. Chude revealed that some celebrities even rent luxurious homes on streets named after them, while secretly battling with landlords because they don’t truly own the properties.
He urged young Nigerians to resist the pressure to make life choices based on appearances, especially in today’s challenging economy where perception often outweighs reality. Chude warned against forcing a lifestyle they can’t afford — like taking rides they can’t sustain — just to impress others. Instead, he encouraged them to prioritize smart, long-term decisions that will genuinely secure their future.
Watch the video below;
mazitt305 : Built two houses before 30 still can’t believe how I achieved so much in my 20s all thanks to my dad…. may his soul continue to rest in peace 🪦…..
asa____042 : I had a conversation with someone over the weekend and we were talking about cars, i said to him, before i buy a car then i should be a landlady of 2-3 houses. Also, if I’m buying a car worth 30m, i must ensure that I’m able to afford X3 of that car. He said “ahh, so you won’t enjoy your life” i told him, enjoyment comes with wise/proper planning. What’s the essence of enjoying for a few years & suffering for more years because i failed to plan my life. Money is a spirit, but assets, business and investments can last a life time. I agree with what he said, plan so you live in plenty and enjoy later, don’t be influenced by social media.
duffdoris : Fact oo, no pressure can ever get to me. I have used my techno spark 2 for years until it pack up and I am using my Oppo A17 and still counting. I love luxury but I won’t go out of my way to kill or have it, contentment comes with self discipline. May God bless and grant us our heart desires 🙏.
chef__eva: That iPhone thing is true😫😫people that use their last card to buy the latest iPhone, what’s your plan?😂😂😂.
intimatesbykoko2 : So much wisdom for those who understand to quickly grasp. Live life on your terms cos it’s your story. Learn to delay gratification and don’t let society pressure kill you! 🙌.
awesometolulope : Only people with good sense of humor will know cars isn’t part of wealth but investment is the key ❤️👏👏.
charitystven: . Never buy a thing that when you lose it, you can not quickly replace it.