
Nollywood actress Jaiye Kuti, popularly known as Jayeola Monje, has opened up about the growing trend of actors turning to dancing and content creation to promote their films.
In a heartfelt post on Instagram, she recalled how she broke down in tears after seeing the talented actor Odunlade Adekola dancing to promote a movie. Despite the significant investments she made in her own film production, she admitted that she too had no choice but to follow the trend in order to market her work.
Describing the experience as both exhausting and emotional, Jayeola expressed deep concern for herself and her colleagues, many of whom have now become skitmakers overnight just to gain attention for their films.
“I have seen an ongoing discussion online concerning Executive Producers/Producers dancing to their movies.
Do you know that some Executive Producers go as far as selling what they have to make a good movie? It is getting tiring and emotional for me
When I made my movie, which was on Prime Video, I didn’t need to dance, and I made my money, which even earned interest.
I spent money on my second movie with my partner, yet I still had to go to the street to dance to create publicity for the movie.
It is bad, and I feel for me and the rest of us. There was a time when Odunlade was dancing, and I wanted to cry.
After spending so much on publications, radio tours, billboards and others, we’d still be required to come out and dance; it is bad. Actors have turned to skitmakers just because they want to sell their movies. Viewers, you need to help us”.
Many Celebrities reacted.
Jaiyekuti wrote: We will continue to dance, give you comics to watch, trailers etc. Every businessneess it, but it will be managed appropriately so that we will still entertain you, trust me. Not condemning dance or ruling it out. I’m sure you know my point.
Damolaolatunji wrote: ACTORS TURNING TO SKITMAKERS. and SKIT MAKERS TURNING TO ACTORS…food for thought🔥👏😮
Bimbooshin wrote: What a coincidence! I was actually discussing about “it”this morning with my director 👍🏻👍🏻👍🏻👍🏻
Salamirotimi wrote: This argument go long o…hmmm
Akintiti wrote: Good movies doesn’t need alot of adverts, take for example 7 doors, we viewers know what we want and trust some movie producers that they will never produce nonsense films