Chelsea Football Club has unveiled its shirt sponsor for the upcoming 2023/24 football season. The official announcement was made on the club’s website on Saturday, September 30, 2023.
Chelsea began the current season with games in which their shirts lacked a sponsor, following the termination of their contract with Three, a British telecommunications and internet service provider headquartered in Reading, England.
Infinite Athlete will be prominently featured on the front of both the men’s and women’s teams’ playing kits, as well as the training kit sleeve for Chelsea Football Club. This branding will debut during Chelsea Women’s FA Women’s Super League match against Tottenham Women on the upcoming Sunday.
Infinite Athlete is currently at the forefront of driving innovative technological advancements for Chelsea Football Club and its worldwide fanbase. Their contributions include the introduction of Match View X through the club’s official app. They combine cutting-edge sports video and data technology from Tempus Ex Machina with pioneering safety and performance analytics from their partner company, Biocore. Notably, they have established dynamic partnerships, utilizing their proprietary technology with organizations such as the NFL, Colorado Athletics, and more.
Chelsea has officially confirmed that fans will soon have the opportunity to purchase the 2023/24 match and replica kits featuring the Infinite Athlete branding. These kits will be available through official club outlets and select retailers in the near future.